Motorhome & Caravan Show 2026, NEC Birmingham
Coachman Caravan Company Limited is celebrating its strongest performance at the Motorhome & Caravan Show since 2017, following an outstanding week of retail sales at the NEC Birmingham in October 2026.
The highlight of the exhibition came on Saturday, when Coachman reported sales of 101 caravans in a single day, making it one of the most successful trading days for the company in recent years. The result reflects continued confidence in the Coachman brand and strong consumer demand across its caravan range.
In response to the exceptional level of retail business secured during the show, Coachman has introduced overtime working across its manufacturing operations to ensure customer orders are fulfilled promptly and to maintain the high standards of quality for which the company is renowned.
“We are delighted with the response to our 2027 model range and the confidence shown by customers and dealers alike,” said Ben Parkin, Sales Director for Coachman Caravan Company Limited. “Achieving our best NEC show performance since 2017 is a tremendous result for everyone involved. The introduction of overtime demonstrates our commitment to meeting demand and delivering caravans to customers as efficiently as possible.”
Attendance at the 2026 Motorhome & Caravan Show was reported to be on a par with the 2025 event, highlighting that Coachman’s record sales performance was driven by increased buyer engagement and conversion rather than higher visitor numbers.
The success of the show reinforces Coachman’s position as one of the UK’s leading caravan manufacturers and provides strong momentum as the company moves forward into 2027.
About Coachman Caravan Company Limited
Founded in 1986 and based in Hull, East Yorkshire, Coachman Caravan Company Limited is one of the UK’s leading premium caravan manufacturers. The company is renowned for its commitment to quality craftsmanship, innovation, and customer satisfaction, producing a range of caravans designed to meet the evolving needs of today’s leisure vehicle enthusiasts.
