Coachman Caravans Seize Market Opportunities Down Under
Posted: 27/06/2013 Author: Jackie ShipleyLeading caravan manufacturer, Coachman Caravans, is exploring new global markets to buck the current UK downward trend in caravan sales. The Hull-based company has secured exports to both Australia and New Zealand and plans to further develop opportunities down under.
Young adventure seekers in New Zealand and Australia have driven the antipodean caravan market up until recently. However, like most developed countries, there is increasingly an aging population also looking to enjoy the great outdoors. This market sector wants British-style, competitively priced, lightweight caravans with left-hand doors currently not supplied by homegrown manufacturers.
Coachman has secured importers in both Australia and New Zealand to help them take advantage of this emerging market. A strong dollar against the pound helps cover transportation costs, and modifications to the British-built caravans are made in Hull especially for the antipodean market.
“People are also keeping their caravans for longer and with the economic situation as it is in the UK, an upturn is not on the immediate horizon. Our industry has always been subject to seasonal peaks and troughs, but by tapping into new overseas markets we hope to level out such cyclical trends.”
